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Job Summary-

This role is responsible for branding Maestro and all marketing activities of organization and projects. This is a corporate role responsible for developing
the long term vision of the organization goals and strategy road map.
 Candidate is responsible for Digital marketing, Advertising, Pre-Sales, PR,
Corporate communications and Media management.

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Key Roles and Responsibilities-

Strategic Focus and actionable-

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 Develop an actionable Maestro marketing strategy.
 Direct and oversee the Maestro marketing function to identify and develop new customers for products and services.
 Research and develop strategies and plans which identify marketing opportunities, direct marketing, and new project development.
 Develop the Maestro brand philosophy.
 Establish and implement short- and long-range goals, objectives, policies, and operating procedures.
 Develop approach/target plans for each segment identified; develop Positioning strategy for each product/segment group
 Assess alignment of new product launches with the Marketing Plans. Operational Focus-
 Estimate marketing budget based on marketing spend trends, project pipeline and other directives from the senior management.
 Allocate the marketing budget to various product and spend categories
 Participate in the development of new project proposals – provide inputs on product mix, pricing, customer behaviour and real estate trends
 Plan and coordinate public affairs, and communications efforts, to include public relations and Corporate communication
 Supervise the planning and development of Maestro marketing and communications materials.
 Will lead the digital marketing team of the company.
 Represent Maestro at various community and/or business meetings to promote the company.
 Supervise the preparation, issuance, and delivery of exhibits, and promotion programs.
 Define and articulate brand positioning vis-à-vis target customer segment
 Identify the brand trademark architecture, brand look and feel

 Ensure legal protection of trademarks identified
 Develop plans for tracking and monitoring brand performance and value
 Identify and evaluate co-branding opportunities
 Plan public relations activities, identify brand positioning and messaging requirements for planned public relations activities
 Identify, evaluate, select and monitor promotions channels and media partners
 Identify promotional schemes based on marketing strategy and sales plan
 Allocate promotions budget to promotional schemes
 Define and agree on promotions effectiveness through measurement mechanisms
 Calculate the ROI of the promotional schemes and campaigns. Take measures to improve the ROI.
 Develop primary research objectives to understand buying patterns, preferences
 Initiate, track and monitor consumer oriented primary research initiatives
 Implement the research findings in the new marketing campaigns and advertisements
 Monitor the press releases in media and give inputs for the press releases
 Generate leads through exhibitions, advertisements, campaigns and promotions

People Focus-

 Recruit, develop and retain staff, partnering with Human Resources.
 Responsible for managing his/her team by enforcing HR policies and procedures
 Supervise and manage the performance of the team, ensure annual appraisals and informal performance reviews
 Coach, mentor, motivate and supervise project team members / contractors and for successful project delivery
 Identify training needs for the team
 Responsible to counsel and retain the top/ critical talent and keep the attrition rate low

Education and Experience-

 Masters in Business Administration (MBA) with Marketing specialization from reputed university
 Minimum of 10 years of experience with at least 5 years in Real Estate Industry
with desired experience of leading a team of at least 10+ members.

Leadership Competencies and Skills-

 Good interpersonal and customer facing skills, able to empathize, maintain professionalism, display patience and politeness within a sometimes pressurized environment
 Strong business orientation and understanding of the company’s business Model.
 Good team working skills and ability to work with minimal supervision
 Proven desire to update product knowledge and skill set where required
 A conscientious, flexible and can do working style
 Good oral communication skills. Ability to communicate with both customers and colleagues at all levels of seniority and liaise.
 Ability to work in a fast paced and dynamic business environment.